Project Overview

Washsure is a mobile laundry service app that helps people send, track and manage their laundry. The focus was a clean, simple and accessible experience for new and experienced users alike.

The Challenge

For busy people, laundry is a weekly source of stress. Clothes come back shrunken, pick-ups arrive late, and existing apps lacked flexibility and transparency. A survey showed 60% of users do laundry weekly, and 77% would choose a service for convenience.

The Solution

Benchmarking against five competitors, including Urban Dhobi, revealed gaps in customisation and environmental practices. The app answers with a services grid for quick discovery, a one-tap repeat order, stepper controls for item quantities, live order tracking with a progress bar, and a fast checkout with saved payment methods.

Role & Contribution

As UX/UI Designer, I ran the research, survey and competitive analysis, and designed each screen around established UX laws like Fitts's Law, Jakob's Law and the Goal Gradient Effect.